We build brave brands
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Redefine is a branding agency in Liverpool fusing bold brand strategy and identity to create, evolve and transform brands across the globe.

We are small by design. We work fast, collaborate daily and connect with our clients on a human level to redefine your brand and supercharge your business.

ATIA — Coming Soon
Bringing an activewear startup to market.

92 Degrees Coffee
Turning a growing coffee shop chain into a national brand.

Machine Compare
Developing a brand experience for a spare parts platform.

LFC Foundation
Building multi-brand cohesion for LFC’s official charity.

Hardware
Crafting a brand story for a new coffee spot.

L’Aperitivo
Bringing a new aperitif cocktail bar to life.

Skaus Haus
Branding a property developer on a vibrant mission.

R2A
Building a brand identity for a bold architecture studio.

Cosi Living
Transforming a HMO management agency into a powerhouse.

Aura — Coming Soon
Handcrafted ceramics and homeware.

We’re a small studio with big ideas and big ambitions.

Our Story

Redefine is a brand, design and interior studio specialising in crafting brand identities that authentically tell your story. We work with anyone from startups to global operations as long as they agree to one thing — to be challenged.

The studio was founded in 2019 by Tom Woollam, who after ten years working in design and digital agencies, wanted to start a practice delivering only the best in graphic and digital design. His entrepreneurial spirit led Redefine to work with businesses looking to grow and build successful and fulfilling lives for themselves and their families.

Our Services

Research + Insights
Brand Strategy
Narrative
Naming
Messaging
Visual Identity
Tone of Voice
Brand Guidance

Public Relations
Brand Toolkits
Art Direction
Film + Photography
Campaign + Content
Print + Production
Digital Design
Environments

Get the latest updates on Instagram @Redefine_Studio

Meet Tom, our founder and the designer behind our brand projects, workshops and websites. “Some people love climbing. Some people love going on holidays or working on hobbies. For me – it’s branding. For some reason unknown to me,
100 ambitious businesses. 100 brave brands. 5 years. We’re on a mission to help as many business owners as possible build a brave brand. This programme is designed to do just that, at an affordable price and delivered within 8 weeks. So what
Brand new identity for Cusco Construction. When it comes to end-to-end construction management, Cusco are raising the bar on quality and service – and it’s down to one thing – trust. As a fairly new business, founded on decades of
Hey guys 👋 We have some very exciting projects lined up that we can’t wait to share with you!! Here’s a sneak peek from some logotype exploration for a brand new client. More to come soon… 👀 #brandstudio #branding #redefine
Branding is storytelling. In brand and marketing, we are always trying to condense things down – simplify simplify simplify. Keeping it simple is a great way of being understood by more people, but sometimes by stripping things back we end u
How to stand out = be different. #branding
Brand direction, packaging design, art direction and photography for @92degreesuk latest product release – home compostable coffee pods. #packagingdesign #coffeepackaging #coffeebranding #coffeepods #branding #brand #photostudio #studiolightin
New bespoke geometric family in the works, nearing early beta testing version! Very excited to start using this in a big brand project.
Vision 👉 reality @franciesfocaccia is officially open for business!! Liverpool hospitality is close to our hearts here at Redefine and Talia and Kayleigh (and their incredible team) are a shining example of what can happen with hard work and deter
Albermarle 2/2 Brand identity and execution for a brand new client, Albermarle Advisors. As a new business with deep experience in financial advisory, it was clear early on that the brand needed to feel well-established and highly-trusted in its i