We build brave brands
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Redefine is a brand studio in Liverpool fusing bold brand strategy and identity to create, evolve and transform brands across the globe.

We are small by design. We work fast, collaborate daily and connect with our clients on a human level to redefine your brand and supercharge your business.

Suono — Coming Soon
A brand designed to put music centre stage.

92 Degrees Coffee
Turning a growing coffee shop chain into a national brand.

Machine Compare
Developing a brand experience for a spare parts platform.

LFC Foundation
Building multi-brand cohesion for LFC’s official charity.

Hardware
Crafting a brand story for a new coffee spot.

L’Aperitivo
Bringing a new aperitif cocktail bar to life.

Skaus Haus
Branding a property developer on a vibrant mission.

R2A
Building a brand identity for a bold architecture studio.

Cosi Living
Transforming a HMO management agency into a powerhouse.

We’re a small studio with big ideas and big ambitions.


Our Story

Redefine is a brand, design and interior studio specialising in crafting brand identities that authentically tell your story. We work with anyone from startups to global operations as long as they agree to one thing — to be challenged.

The studio was founded in 2019 by Tom and Georgia Woollam, who after ten years working in design and digital agencies, wanted to start a practice delivering only the best in graphic and digital design. Their entrepreneurial spirit led Redefine to work with businesses looking to grow and build successful and fulfilling lives for themselves and their families.


Our Services

Research + Insights
Brand Strategy
Narrative
Naming
Messaging
Brand Identity
Tone of Voice
Brand Guidance

Marketing
Brand Toolkits
Art Direction
Film + Photography
Campaign + Content
Print + Production
Digital Design
Environments
Websites